Generative AI isn’t magic. It’s not sentient. (It’ll actually tell you that itself.) And definitely can’t mimic human judgment. But when you know what it does well — and where it stubs its toe — it can be a superhero.

Can you really check for AI-generated content?

No. But you can check for bad writing.

When AI hit the scene in 2023, nobody cared whether a blog was written by AI. If it was cheaper and it got the job done, where was the harm?

Then the questions started popping up. Was it ethical? Would it steal bread from the mouths of human writers and their families? Was it plagiarism? Was it accurate? Would Google penalize it…

Businesses hit AI like a tarpon on a jerkbait, as more than half of all companies struck the flashing lure of AI-generated content. AI use surged 47% to $66 billion. ChatGPT became the fastest-growing app in history. And 56% of users in a blind study said they liked AI-written articles better than their human-written counterparts.

Then flesh-and-blood reality came calling…