A shock ran through the content marketing world in 2023

Businesses hit AI like a tarpon on a jerkbait, as more than half of all companies struck the flashing lure of AI-generated content. AI use surged 47% to $66 billion. ChatGPT became the fastest-growing app in history. And 56% of users in a blind study said they liked AI-written articles better than their human-written counterparts.

Then flesh-and-blood reality came calling…