AI-Driven Editorial.
Human-Centric Impact.

the humans who design, operate, maintain, and control the impacts of artificial intelligence

wetware | wet·ware | noun

Welcome to a new era of content creation

  • Decks and Patios icon

    Robust AI content

    generated by multi-agent GPTs. 


  • Expert editorial oversight icon

    Expert editorial oversight

    fact-checked,
edited, adjusted, and monitored by real live SME’s.

  • Walled-off AI tools icon

    Walled-off AI tools

    matching your brand voice
and positioning - your GPT is walled off and becomes yours and yours alone.

Engaging brand content.
Crafted with AI.
Edited by experts.

In the battle for search supremacy, AI platforms like Perplexity, ChatGPT and Gemini are taking over faster than most businesses are ready for. Developing optimized AI-generated content is critical for early and high rankings.

That’s why Wetware-accredited AI editors are trained on both SEO and multi-agent GPT development – so we can customize each and every deliverable for optimal impact.

AI alone can be wildly inaccurate, bland and generic - or simply off-brand.
Wetware delivers Cognitive AI-driven content developed by subject matter experts, built for impactful SEO and produced through a proven, human-centric process that is:

  • Concise and accurate

  • Nuanced and natural

  • Hyper customized and highly scalable

Save time. Boost output. Stay ahead.

AI efficiency, human precision

Get high-volume content at the speed of AI, refined by expert editors to match your brand’s voice and standards.


Your brand voice, not AI jargon

We customize AI-generated content to sound uniquely yours—engaging, authoritative, and designed to drive action.


Expert-verified SEO-Optimized

Our human editors fact-check, optimize for search engines, and fine-tune messaging to maximize visibility and impact.


Content that covers

Whether you need articles, blog posts, whitepapers, or sales copy, our AI-human collaboration delivers custom on-brand content that persuades, engages, and sells.


Hardware>Software>Wetware

Wetware AI Studio™ features over 700 Subject matter experts(SMEs) comprised of industry-leading writers and editors.

How does Wetware AI Studio™ create credible, discoverable content – at scale and tailored to your business initiatives?

It starts with our accredited SMEs unleashing an advanced AI toolbox that includes:
 
Five custom-built GPTs trained using your brand messaging, relevant source material, and topic-specific inputs to ensure a deep understanding of your target audience. An AI specialist identifies impactful topics and puts together a detailed brief focused on user engagement.

A purposeful editorial process where our SME works step by step with the AI to develop content while serving as a human guardrail to any AI inaccuracies. An AI content checker confirms the article reads as human-written. The content is engaging and refined – blending AI assistance with professional expertise for accuracy, readability and a natural tone.

Robust SEO and keyword tools integrated throughout each article’s development to optimize page ranking in Google and AI search. In this final stage everything gets a thorough review – fact-checking, adding links, final edits – so the content is polished, reliable and optimized for search rankings.

AI-driven content is inevitable.

Businesses can’t ignore it – and resisting it isn’t a viable strategy.

Better content.
Less time.

In today’s AI-engaged world, humans matter more than ever. The Wetware AI Studio™ team is comprised of leading content marketers and strategists plus brilliant writers and editors certified in AI content generation. Meet the new masters of the Cognitive AI Content Revolution.

Leadership

  • Cam Brown

    CEO & Content Marketer

  • Sue Twombly

    Chief AI Content Strategist

  • Tom Gerencer

    Lead Wetware GPT Trainer
    Nationally Recognized SEO Author & Editor

Wetware delivers high-quality, ranked content for brands seeking to:

Acquire new customers


Cross-sell current customers


Reactivate lapsed customers

The AI shift is real.
Embrace it.

Discover how we can elevate your content strategy

Search engines reward authority, and true thought leadership needs human insight. Stand out, stay competitive and elevate your brand – combine Cognitive AI with expert-driven strategy now.